Public Perception on Corporate Social Responsibility: A Systematic Literature Review
Keywords:
public perception, corporate social responsibility, general public, academicians, consumerAbstract
This article comprehensively reviews academic publications exploring people's beliefs and perceptions of corporate social responsibility (CSR). The evolving concept of CSR, which emphasizes the generation of shared value, has made it an essential consideration for companies in today's society. The article highlights the positive and negative impacts that companies have on the environment and emphasizes the importance of CSR in mitigating these effects. The literature review examines the selected articles from reliable and credible sources through a content analysis methodology to gain insights into people's perceptions of CSR. The study categorizes the findings based on the viewpoints of the general public, consumers, and academicians. The results indicate that the general public holds diverse opinions on CSR, ranging from scepticism to recognizing its importance for society. Consumers' perspectives vary depending on income levels and cultural contexts, while academicians generally appreciate corporate social initiatives. The article contributes to the existing literature by summarizing and analyzing the various perceptions of different stakeholders toward CSR activities, offering valuable insights for professional practice and future research.
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