Representation the impact of bullying in the film Sekawan Limo

Abstract

Bullying is a multidimensional social problem that impacts both victims and perpetrators, thus requiring serious attention, one of which is through the role of mass media in shaping public perception. The film Sekawan Limo is interesting to study because it presents the issue of bullying in the storyline, with the aim of analyzing the representation of the impact of bullying while making the film a reflective medium to increase public awareness about the dangers of bullying. This study uses a descriptive qualitative approach with Roland Barthes' semiotic analysis method to reveal the denotative, connotative, and mythical meanings in the film Sekawan Limo. Data were collected through observation of scenes and dialogues that represent bullying and analyzed using a semiotic framework to interpret their impact. The results of the study show that bullying in the film Sekawan Limo is represented in verbal, emotional, and symbolic forms that have an impact on the victim's self-esteem and psychology. This finding confirms that the film does not only function as entertainment, but also as a reflective medium that reveals the social impact of bullying practices. The film Sekawan Limo represents bullying in various forms, both verbal, emotional, physical, and symbolic, which are often disguised through jokes or cultural norms. This film simultaneously emphasizes the profound psychological impact on victims and serves as a social reflection to foster empathy and collective awareness in preventing bullying.