Empowerment of MSMEs in RW 03 Gendingan, Ngampilan, Yogyakarta to broaden their consumer reach through grabfood
Keywords:
Digitalization, Economy, Grab, MSMEsAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting economic growth, including at the community level. In RW 03 Gendingan, Ngampilan, Yogyakarta, culinary MSME actors have been running their businesses well, but their market reach remains limited to conventional sales within the local neighborhood. A community service program through KKN-PMM UNISA was carried out to provide digitalization assistance for MSMEs in order to expand market access via the GrabFood platform. The program consisted of two stages: initial observation to map business conditions and readiness, followed by direct socialization with Grab representatives regarding registration procedures, online store management, and digital promotion strategies. A total of seven culinary MSME owners actively participated in the program. The results indicated that all participants successfully registered as GrabFood partners, gained new insights into digital marketing, and were ready to optimize online food delivery services to expand their markets. This program confirms that integrating MSMEs into the digital ecosystem can be an effective strategy to enhance competitiveness and support business sustainability.
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