The factors of social platform influence, subjective norms, and risks on sharia green mutual funds investment intention: insights from indonesia young generation
Keywords:
Social Platform Influence, Subjective Norms, Risk Aversion, Risky Investment Intention, Sharia Green Mutual FundsAbstract
This research aims to identify the determinants of green investment intention among Indonesia's young generation in Sharia Green Mutual Funds and provide recommendations for Investment Managers and Mutual Fund Securities Sales Agent Representatives to capture potential Sharia Green Mutual Funds investors in Indonesia. The research methods used are descriptive analysis, factor analysis, and mean analysis. The research found that majority of investors who are interested in Sharia Green Mutual Funds have a moderate risk profile. Investment awareness factors, including social platform influence, subjective norms, risk aversion, and risky investment intention, can be explained as determinants of Gen Y and Z’s investment interest in Shariah Green Mutual Funds. The most dominant factor is social platform influence, and the main aspect is that people who behave green (environmentally conscious) are cool. Therefore, Investment Managers and Mutual Fund Securities Sales Agent Representatives can use social media and public figures well-known among the young generation to introduce and offer investment in Sharia Green Mutual Funds.
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