Assessing the Validity and Reliability of a Halal Literacy and Certification Questionnaire for MSMEs
Keywords:
Halal Certification, Local MSMEs, Halal Literacy, Halal Perception, Interest in Halal CertificationAbstract
The halal industry is experiencing rapid growth globally and nationally, driving the need to strengthen a
structured halal ecosystem down to the local level. Micro, Small, and Medium Enterprises (MSMEs) are
strategic actors in the halal value chain, but often face obstacles in the form of low literacy, limited perception of
the importance of halal certification, and minimal access to assistance. Halal certification plays a crucial role in
enhancing consumer confidence, competitiveness, and business sustainability, which are essential for supporting
MSMEs in both local and international markets. This study aims to assess the validity and reliability of a newly
designed questionnaire to evaluate halal literacy, perceptions, and enthusiasm related to halal certification
among MSMEs around Universitas 'Aisyiyah Yogyakarta. The questionnaire designed for this study covers
three main sections: halal literacy, attitudes and requirements towards halal products, and readiness to obtain
halal certification. Three certified halal auditors provided expert assessments to ensure the appropriate
representation of the halal literacy construct. Construct reliability was measured using Cronbach's Alpha, and
item validity was tested based on MSME respondents. The results of the study show that the halal literacy
section had an average knowledge score of 10.9 out of 13, with a correct response rate per item ranging from
45% to 100%. Of the 12 questions related to attitudes and halal requirements, 11 were declared valid with strong
reliability (Cronbach's Alpha ≥ 0.6). The results also show that MSMEs consider halal certification to be
essential for building trust, increasing competitiveness, and ensuring business sustainability. Despite challenges
related to costs and administrative procedures, MSMEs generally show readiness to apply for halal certification.
Keywords: Halal Certification; Local MSMEs; Halal Literacy; Halal Perception; Interest in Halal Certification
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