Digital Empowerment of MSMEs as a Community-Based Strategy to Mitigate Stunting in Tegalmade Village, Sukoharjo

Abstract

Local economic development activities through digitalization of MSMEs as a strategy to reduce stunting in Tegalmade Village are very important, given the increasing need for management of existing resources and potential. The PKK of Tegalmade Village is used as an activity partner because of several things, including: management of MSME management that is not yet optimal, limited human resources and infrastructure that support the digitization of MSMEs, and low community participation in supporting local economic development as a strategy to reduce stunting in Tegalmade Village. The purpose of this activity is to increase public awareness about the importance of balanced nutrition in preventing stunting in children and strengthen the ability of MSME players to utilize increasingly advanced digital technology in developing and marketing their products. This activity will not only reduce the level of stunting but can encourage the level of economic growth in Tegalmade Village by increasing sales of MSME products both in local and international markets. The output of this activity shows that the digitization of MSMEs can be one of the effective strategies in stunting prevention. Aloe vera processed products, such as juice, jam, or healthy snacks, can be promoted and marketed digitally, providing access to nutritional products that are useful in preventing stunting.