Description of Consumptive Behavior Towards The Use of Skincare During The Covid-19 Pandemic

Abstract

Needs are something that humans must have because of their high level of need or urgency. Needs have three levels in their fulfillment, namely primary, secondary, and tertiary needs. One of the other tertiary needs is the use of makeup and skincare. Everyone wants to look attractive at all times. Looking attractive can be seen from various factors, such as having healthy and clean skin, a proportional body, and an attractive appearance. This is what makes the industry in the field of beauty and health develop rapidly. A new type of coronavirus causes COVID-19 (coronavirus disease 2019), Sars-CoV- 2, first reported in Wuhan China on December, 31, 2019. The formulation of the problem in this study is how the description of consumptive behavior towards skin care products during the Covid-19 pandemic and what factors influence it. This study aims to determine the definition of the use of skin care during the Covid-19 pandemic. With a quantitative research method with a statistical descriptive statistical, the subjects in this study were people consisting of various provinces in Indonesia with sampling techniques using purposive sampling. Data was collected using a psychological scale and then analyzed using descriptive statistical tests with the help of SPSS 23 software. In this study, the variable used a questionnaire measurement scale with a Likert scale, researchers used survey research methods to obtain data. The results of this study show that the use of skin care products during the Covid-19 pandemic is included in the average level category.