The Role of Agile Leadership at Digital Bussiness Service Company

Abstract

This study aims to examine deeply agile leadership at digital business service companies. This research uses qualitative research methods with a case study approach. Data collection used semi-structured interviews. Research participants were selected by purposive sampling, which was selected based on certain characteristics: top managers or leaders in this company. This research involved assistant managers and team leaders.  The results of this study show that agile leaders must be able to implement their role as leaders using two-way interactions with employees or work colleagues. Still, these interactions must also contain communicative and collaborative principles to produce agile leaders. Agile leaders are needed to face the challenges in the VUCA world and overcome challenges in working life. Employees must be encouraged and supported to gain new perspectives, generate more robust ideas, be creative, gain flexibility, and be ready to face challenges.